core project, 2022

Let’s explore the Core Project with Nors.
Conducted by interviews with the project's key people, who told us about the gains and experiences - between expectations, challenges, and transformations - that led us to the future.
Divided into three chapters, this video, with some technical details, and ambitions, but also with plenty of emotions, told the story of the Core Project, opening it to the entire organization.

Our challenge on this journey was to translate a highly technical project into a visually captivating narrative, revealing a meaningful story that changed the way people do their daily work.

We chose an intimate point of view for the conversations or testimonies given by the project members and we combined this approach with the addition of graphic elements that came to complete the information that was being transmitted, thus producing an aesthetically appealing result that also contained the core of  this project.

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